Situational Judgment Test (SJT)

6 - 10 situations

Test without time limit

Processing time: approx. 15 minutes

Inhouse-test with supervision

Home-test without supervision


German, English, French, Italian

other languages on request

Optimized for

desktop, tablet, smartphone

Career starters

People who achieve high values in this process are able to correctly assess typical customer situations and adapt their actions accordingly. They are forward-looking and empathetic, act actively and with commitment towards customers and know appropriate behaviours when dealing with customers. Service orientation is an important prerequisite for their professional success. 


Z (Z-Score): Standard score in value range 70-130 (M=100, SD=10); PR (percentile rank): Share in reference group with a score that is at most as high.


The test makes use of the forced-choice format. Following an introductory instruction, various professional situations are specified based on the context of an activity in sales, in which a decision must be made on the further course of action. To do this, 5 behavioural alternatives must be ranked.

CUSTOMIZE can be customised at the customer's request. Suitable situations can be selected from an existing pool in order to map specific company and activity characteristics in a targeted manner and to enable the most realistic activity preview possible. The optimal ranking of the behavioural alternatives is determined by our own experts in order to incorporate the respective corporate culture in the evaluation.

Theoretical background

CUSTOMIZE is a situational judgement test for recording decision-making behaviour in customer situations and customer orientation. People with a high customer orientation recognise the needs and expectations of customers and want to achieve a high level of customer satisfaction. They can therefore adapt their actions specifically to customer needs by being empathetic, taking an active and committed approach to customers and behaving appropriately. These aspects are ascertained with CUSTOMIZE. Different customer situations and five appealing approaches are offered, which differ in their effectiveness and the extent of customer orientation. The task of the participants is to assess the situations correctly and derive customer needs in order to then rank the alternative courses of action correctly. Of course, the company's perspective must not be disregarded.

CUSTOMIZE is particularly recommended for the selection of candidates who often interact with customers and who are required to have a high degree of customer orientation. The process gives participants a good insight into future tasks and at the same time allows the potential employer to make a solid prediction of the expected behaviour.

Psychometric properties

Not relevant: Situations for SJTs like CUSTOMIZE are explicitly developed heterogeneously.

Construct validity
.41 Commercial Skills (PROFFICE)
.34 Social Competence (SOCIAL)
.53 Customer Orientation (CSO)

Norm basis
N > 50,000

Similar test procedures

The CSO (Customer Service Orientation) personality test captures the ability to identify customer needs and expectations and the ambition to satisfy them.
Duration: 4 minutes

Read more

The individually developed situational judgement test JUDGE measures the ability to correctly assess professional situations, identify targeted alternative courses of action and make the right decision based on this.
Duration: 15 minutes

Read more